The “67” Trend on TikTok from the Perspective of Generation Alpha: A Phenomenological Study of Digital Communication
DOI:
https://doi.org/10.55927/fjss.v5i2.8Keywords:
Generation Alpha, The “67” Trend, TiktokAbstract
Generation Alpha has grown up entirely within a digital ecosystem and has become an active user of social media, particularly TikTok. One of the viral phenomena that has emerged is the “67” trend, an absurd communication symbol that spreads through audio, gestures, and digital mimicry culture. This study aims to understand Generation Alpha’s interpretation of the “67” trend within the context of contemporary digital communication. The study employs a qualitative approach using the phenomenology of digital communication. Data was collected through observation of TikTok content, digital documentation, and field notes. The findings indicate that the “67” trend is embraced not for its literal meaning, but for its absurd humor, social connectedness, FOMO culture, and the repetition of symbols formed within the TikTok digital community. This study concludes that Generation Alpha’s digital communication is symbolic, based on collective experience, and influenced by the participatory culture of social media
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